Search

You are here: Home > About Robot Galaxy

Empowering the Creative Potential of Kids Everywhere...

In 2006, entrepreneur Oliver Mitchell, a father of five, founded ROBOTGALAXY™ to fill a personal need: he wanted a wholesome activity for his son. Mitchell partnered with retail veteran Ken Pilot, former President of the Gap brand. ROBOTGALAXY has since created a universe of exploration and possibilities through its robot characters, comic books, interactive stores, and online community.

 

Exploring the Spaceship

ROBOTGALAXY™ is a revolutionary mall-based children's entertainment brand. Its unique in-store experience transforms kids into Explorers as they choose and customize their favorite comic book characters from "The Brotherhood", a squad of advanced robots newly arrived from Saturn, in an exciting Spaceship environment. Explorers start their journey at "The Bridge" where the five members of The Brotherhood are displayed. Explorers then travel through the Flight Deck and Lab, where they can personalize their robot characters from a range of motorized parts, accessories, decals, rover vehicles, and programmable features including sound, lights, and speech -- in over a thousand combinations. The next stop is Mission Control where robots are fitted with fuel cells that power their parts and can give them speech. The journey culminates at the 7th Ring of Saturn where the robots are brought to life and activated.

 

A Galaxy of Possibilities

ROBOTGALAXY is more than a retail experience. It is a multifaceted brand, rooted in a continuing story line that will capture children's interest. First, a series of comic books starring the robot characters of The Brotherhood will introduce Explorers to the ROBOTGALAXY concept. Then, they can join the growing ROBOTGALAXY Explorer Force that interacts online. During their journey, kids will gain exposure to and knowledge of science, mechanics, robotics, space exploration, computers, and other fields that fascinate them.